Overview

HIC conducted a face-to-face workshop for Kinsetsu, a tracking solution company aiming to expand its business further into the healthcare industry. 

During this workshop, the HIC team offered personalised guidance to enhance Kinsetsu’s healthcare value proposition. This involved aligning their messaging with NHS priorities and showcasing their range of products within the clinical process, with a strategic focus on a specific area. 

“It was a fabulous session, thank you HIC team – really challenged our thinking and turbo charged our enthusiasm to keep making a difference to our customers” –  Chief Commercial Officer, Kinsetsu 


Challenges  

  • Crafting Kinsetsu’s messaging to resonates with the key priorities of the NHS. 
  • Navigating the healthcare landscape and guiding Kinsetsu through the unique challenges of entering the healthcare sector and its different stakeholders. 
  • Thoroughly evaluating existing case studies to ensure they effectively showcase successful product integration. 
  • Identifying potential applications within a clinical process. 

Solutions

Through a collaborative collateral review, using a team approach ensuring a rounded analysis based on clinical, technical and user perspectives, a detailed Collateral Review Report was generated. Focusing on product clarity, case study effectiveness, and competitor analysis. This informed a bespoke workshop agenda that tackled Kinsetsu’s healthcare expansion challenges, fostering interactive discussions for use case mapping and partnership identification during the interactive workshop. 


Outcomes and Benefits

The Discovery Workshop significantly enhanced Kinsetsu’s understanding of the healthcare industry and clinical pathways. We’ve mapped out a strategic use case for Pathology and Medical Device Management, targeting diverse stakeholders. The output of our work is a comprehensive Final Report, including a project vision, high-level requirements, success criteria, risk assessment, and constraints identification. Additionally, we’ve presented a set of recommended activities and next steps to guide Kinsetsu towards their goal in the healthcare sector. 

  • Enhanced understanding of the healthcare industry and clinical pathways. 
  • Mapped out a Pathology and Medical Device Management use case. 
  • Produced a Final Report. 
  • Proposed a set of recommended activities. 

If you would like to speak with the team about our Interactive Discovery Workshops, please get in touch or fill out our Engagement Form and someone from the team will be in touch.