Clinical-champions-superusers

Clinical Champions and Super-Users

September 14, 2026•1 min read

Clinical Champions and Super-Users: How Grassroots Leadership Accelerates EPR Adoption and Optimisation


Produced by the UK EPR Network and convened by the Healthcare Innovation Consortium (HIC), this white paper explores one of the most important drivers of successful digital transformation: people.

As EPR adoption becomes increasingly widespread across the NHS, the challenge is no longer implementation alone. The focus is shifting to optimisation, ensuring digital systems are embedded into everyday practice, adopted consistently and used to deliver meaningful improvements in care.

Drawing on insights from leading digital health suppliers and NHS partners including Alcidion, CLEO Systems, Enovacom, First DataBank (FDB), Ready Computing and System C, this paper examines the critical role clinical champions and super users play in bridging the gap between technology deployment and lasting organisational change.

In this report:

• Why successful EPR programmes depend on people as much as technology

• The role of clinical champions and super users in driving adoption and optimisation

• Real-world case studies from acute, community, emergency and integrated care settings

• How peer-led support improves engagement, workflow design and digital confidence

• Practical approaches to building sustainable digital capability across NHS organisations

• Why grassroots leadership is becoming essential to long-term EPR success

~15 min read (circa 5532 words)

Download the white paper

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Healthcare Innovation Consortium

Healthcare Innovation Consortium (HIC) works with healthcare organisations and technology suppliers to navigate the evolving NHS landscape, combining healthcare expertise, market intelligence and digital insight to support better-informed strategy and decision-making.

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